I spent my 20s learning the real power of communications — from a quirky start of making jelly for PR stunts at Bompas & Parr, to leading campaigns for some of the world’s biggest brands. Along the way, I couldn’t understand why PR was overlooked, because I witnessed firsthand how the right story, landing at the right time, with the right message, could shape a business, win new clients, and even drive the path of a multi-company merger.

For my clients, this translates into tangible results: stronger reputations, more compelling stories, for agencies higher win rates in pitches, and communications strategies that fuel long-term growth.

Those years taught me a few things:

• Communications isn’t decoration — it’s a driver of trust, business and brand resilience, and commercial success.

• When handled with human understanding, PR can ease anxieties and bring people together in times of change.

• The best brand ambassadors are often already inside your business and when internal and external comms meets the magic happens

Done well, it’s a business-critical tool that builds trust, creates market advantage, and drives revenue. And now, with LLMs and generative ecosystems making brands more searchable and comparable than ever, the ability to stand out through smart, emotionally resonant communications is a competitive necessity. There has never been a better time to invest in PR — and that’s the value I bring.