Case study

Positioning Unlimited Group for acquisition

Hired as Strategy Lead in 2020 with the clear goal to position the company for acquisition. Starting from scratch with zero market presence and a newly rebranded identity, I spearheaded a complete overhaul of processes, strategies, and delivery methods, culminating in the successful sale to Accenture Song in 2024.

Key achievements aligned with business goals:

- 47% increase in media coverage
- 56% surge in website traffic year-on-year
- 28% rise in positive coverage
- 23% year-on-year revenue growth
- 800% increase in clients valued over £1m
- Multiple Agency of the Year wins (Campaign & The Drum 2022-2024)

This experience showcased my ability to drive business transformation, strengthen market position, and achieve measurable growth - successfully positioning the company for acquisition.