Case study

Driving internal adoption and external PR for Artificial Intelligence Tool ‘LUCA’

In 2020, Unlimited Group launched its Human Understanding Lab (HUL), a 120-strong team of neuro, behavioral, and data scientists focused on driving brand performance through behavior-led science. This was followed by the launch of our AI-driven insights platform, ‘LUCA’, in 2022, designed to automate the gathering and analysis of digital data.

At first, internal adoption of both HUL and LUCA was low. However, through a strategic multi-channel approach aimed at increasing awareness, driving adoption, and generating new business opportunities, I achieved the following:

RESULTS *All results further added to acquisition success by Accenture Song.*

- The external launch of HUL reached a combined public audience of 1.32 million across all media outlets featuring coverage.
- Secured 16 pieces of coverage in key and tier-1 publications.
- 33% of employees were aware of HUL and its capabilities, though internal adoption was just 2%.

2022 – LUCA’s Internal and External Launch:

- 30% of clients were aware of LUCA’s AI capabilities.
- 52% of employees were aware of LUCA, though 48% were unsure of how it worked or how to implement it.

2024 – Where We Are Today:

- 57% of external messaging and proactive publicity now feature HUL.
- 68% of employees use or have been trained to use LUCA.
- 98% of employees are aware of the Human Understanding Lab and LUCA’s capabilities.
- LUCA’s implementation has generated millions in new business (e.g., How Unlimited Group’s Human -Understanding Lab Has Helped Achieve Millions in New Business article in Little Black Book).

These achievements reflect a strategic focus on driving awareness, fostering adoption, and positioning HUL and LUCA as key tools in generating long-term business growth.